Planning to Win in the Market
Great companies that maintain dominant market positions in a category or industry year after year don’t do it by accident – they systematically and methodically plan for it. Among the most leverageable and improvable parts of most organizations are their marketing departments. And comprehensive Marketing Planning is an essential process for systematically increasing revenue, growing market share and achieving market dominance.
Great companies that maintain market dominance year after year don’t do it by accident – they systematically and meticulously plan for it.”
In this service, we review an organization’s marketing planning processes and marketing strategy to ensure it is systemically aligned with and most effectively executing against corporate strategic goals. When a marketing planning process is already in place, we review and enhance that process for maximum performance including the use of state-of-the-art online tools. In cases where there is no formal process, we design and implement with current management, including coordination and integration with sales management and the sales planning process.