Cognitive PackagingTM

Cognitive PackagingTM is a new marketing science, originally suggested and developed by Steve Kirschner in the late 1980s. It states that there is a logic and sequence for how to create optimized products, services and messages of all kinds and guides the user on how to make the best choices to do so. The cognitive packaging process also describes various states of marketing dysfunction and how best to avoid and correct them. It further says that the ideal state for every cognitive package is called package perfect and that’s the level of excellence for which all marketers and product developers should strive.